In this year, Avaye Sadra Resaneh was born in the Iranian advertising landscape. It was a time when advertising in Iran was experiencing a renaissance in both content and structure, yet there was a noticeable gap for a fresh voice that aligned with global standards. Most advertising agencies in Iran relied on pre-Revolutionary experiences, using the models and standards of that era to create advertising content. Television commercials had a growing audience, color ads in newspapers had just begun, and outdoor advertising was still in its early stages. In this context, Avaye Sadra Resaneh was founded by Dr. Alireza Rabiei rad, drawing on over half a century of professional and research experience in advertising by Mrs. Fatemeh Ghobadi, and utilizing the latest global advertising techniques and strategies.
In this year, Avaye Sadra Resaneh was born in the Iranian advertising landscape. It was a time when advertising in Iran was experiencing a renaissance in both content and structure, yet there was a noticeable gap for a fresh voice that aligned with global standards. Most advertising agencies in Iran relied on pre-Revolutionary experiences, using the models and standards of that era to create advertising content. Television commercials had a growing audience, color ads in newspapers had just begun, and outdoor advertising was still in its early stages. In this context, Avaye Sadra Resaneh was founded by Dr. Alireza Rabiei rad, drawing on over half a century of professional and research experience in advertising by Mrs. Fatemeh Ghobadi, and utilizing the latest global advertising techniques and strategies.
At the outset, we aimed to recruit young, skilled professionals trained at renowned academies in Iran and abroad. By utilizing modern equipment, adopting cutting-edge technologies, and formulating strategies based on credible global research in organizational management, we sought to establish an advertising agency that serves as a bridge between Iran’s advertising market and the developed world.
The collaboration of Avaye Sadra Resaneh with major brands such as Sony, Samsung, LG, Toyota, Saipa, Hamrah-e Aval, Irancell, and others has significantly elevated advertising standards in Iran. It has also raised public expectations regarding the quality and effectiveness of advertisements across various mediums, including television, radio, print, and outdoor advertising.
At the outset, we aimed to recruit young, skilled professionals trained at renowned academies in Iran and abroad. By utilizing modern equipment, adopting cutting-edge technologies, and formulating strategies based on credible global research in organizational management, we sought to establish an advertising agency that serves as a bridge between Iran’s advertising market and the developed world.
The collaboration of Avaye Sadra Resaneh with major brands such as Sony, Samsung, LG, Toyota, Saipa, Hamrah-e Aval, Irancell, and others has significantly elevated advertising standards in Iran. It has also raised public expectations regarding the quality and effectiveness of advertisements across various mediums, including television, radio, print, and outdoor advertising.
At the turn of the 2010s, responding to market demands, we revolutionized the outdoor advertising sector by designing and constructing innovative structures tailored to the social lifestyle of Iranian citizens. Avaye Sadra Resaneh introduced a new paradigm to Iran’s advertising landscape through projects such as developing the advertising infrastructure in Bam Tehran (Tochal), transforming urban advertising spaces in the capital with eco-friendly “hybrid” structures, designing the Starboard framework based on localized research, setting advertising standards for the surrounding areas of the Persian Gulf Lake (Chitgar), and enhancing the safety of urban and highway advertising structures in compliance with the latest HSE standards. These initiatives represent just a fraction of our contributions to advancing Iran’s advertising industry.
Building on these experiences, we have established ourselves as the largest outdoor media owner across Iran, designing and executing the most extensive national advertising campaigns simultaneously across all provinces, cities, and major transportation routes in the country.
In recent years, aiming to align with the transformation of urban identities, we piloted the concept of localized outdoor advertising in Canada and Georgia. Subsequently, we tailored and implemented its operational framework in Tehran, ensuring it aligns with the values of Iranian culture.
We take pride in being a pioneer in the development and innovation of Iran’s advertising industry since the inception of Avaye Sadra Media. We remain committed to advancing standardized advertising capacities in digital, outdoor, and television platforms while introducing unique, market-shaping models that bring a fresh and distinctive voice to Iran’s advertising landscape.
At the turn of the 2010s, responding to market demands, we revolutionized the outdoor advertising sector by designing and constructing innovative structures tailored to the social lifestyle of Iranian citizens. Avaye Sadra Resaneh introduced a new paradigm to Iran’s advertising landscape through projects such as developing the advertising infrastructure in Bam Tehran (Tochal), transforming urban advertising spaces in the capital with eco-friendly “hybrid” structures, designing the Starboard framework based on localized research, setting advertising standards for the surrounding areas of the Persian Gulf Lake (Chitgar), and enhancing the safety of urban and highway advertising structures in compliance with the latest HSE standards. These initiatives represent just a fraction of our contributions to advancing Iran’s advertising industry.
Building on these experiences, we have established ourselves as the largest outdoor media owner across Iran, designing and executing the most extensive national advertising campaigns simultaneously across all provinces, cities, and major transportation routes in the country.
In recent years, aiming to align with the transformation of urban identities, we piloted the concept of localized outdoor advertising in Canada and Georgia. Subsequently, we tailored and implemented its operational framework in Tehran, ensuring it aligns with the values of Iranian culture.
We take pride in being a pioneer in the development and innovation of Iran’s advertising industry since the inception of Avaye Sadra Media. We remain committed to advancing standardized advertising capacities in digital, outdoor, and television platforms while introducing unique, market-shaping models that bring a fresh and distinctive voice to Iran’s advertising landscape.
